I just saw this ad when searching for Aston Martin on Google - an example of a disgruntled Aston Martin owner hitting back...
The ads are running on the Google search and content networks.
The guy's made a website here about how much he hates Aston Martin and his DB9... could be a problem for them, if his PPC budget keeps up. Just shows that Google PPC and blogging is a great leveler. I wonder if Aston Martin are onto this yet?